Browsing 'food' News

Lulu Group in cooperation with Australian Embassy has launched the Australian Festival for the first time, at its outlets in Qatar. The ongoing Australian Festival is launched at Lulu Hypermarket — Al Messila on 5th February and will extend till 12th February.

The inaugural ceremony was attended by the officials from the Australian Embassy, Yara Elsergany and Lamees Shaat, members of Qatar, Australia and New Zealand Business Association (QANZBA), Mohamed Althaf, Director of Lulu Group International and many other dignitaries.

As per the inaugural speech of Dr. Axel Wabenhorst, Lulu group has put in great efforts at the festival to highlight and promote various products at the Festival. Also, he expressed that the supporting point of sale materials utilized in-store was highly impressive indicating that beef and lamb are the most imported food items in Qatar from Australia.

The inaugural was also attended by children of King’s College Doha and (the Nord Anglia) Compass School Doha, with an amazing song from Australia performed by children of King’s College Doha.

Live cooking sessions by a Culinary Chef from Meat Livestock Association (Australia) became one of the major attractions at the outlet.

The festival introduced people to major product lines that are directly being imported from Australia regularly for a long time. Categories that are imported include fresh meat, cheese, olives, free-range eggs, muesli bars, bread, varieties of milk and milk products, organic baby foods, sauce, cake mix, honey, fresh and frozen fruits & vegetables etc.

Moreover, the festival also offered specialities and delicacies such as Aussie burgers and other popular Australian dishes at the Hot-food counters.

Despite the presence of Australian products at Lulu stores for a long time, this promotional campaign is expected to lead the promotion of a wider range of Australian products further increasing the sales stimulating the demand and imports.

Qatar has an Australian expatriate population of nearly 3,300 citizens working in high-ranking positions, constituting 0.21 percent of the total population. This festival gives them a great opportunity to enjoy authentic Australian delicacies.

 

 

The much awaited “Biryani Festival” is all set to kick start on the 7th February in Doha. The festival will see the participation of 45 exhibitors at Hotel Park Sheraton.

The four day festival is organised by ‘Four and One’ from 5pm to 9pm daily. It will prove to be a paradise for foodies as there will be a convergence of skilled restaurateurs and chefs from all over the South Asian region.

Visitors can experience over 100 varieties of biryanis including, Mughlai, Lucknow gosht, Kashmiri vegetable, mussels, prawns, hara macchi, egg, harkmas (beef), Malabar chicken, Mattanjery chicken, Kayikka’s beef, Thalassery mutton, the traditional Afghani, Irani flavours and much more.

The festival will prove to be a delight for both, vegetarians and non-vegetarians alike, given the various options lined up in the menus of exhibitors. It is a one-of-its-kind opportunity to experience the mouth-watering delights and presented in partnership with Talabat, Zomato, Urban Point and QTouch Media & Events

As per the statement given to The Peninsula by Omran Al Sherawi, partner of One and Four, “Hosting this event is part of our strategic plans of partnering with the Qatar Tourism Authority in maximizing the tourism potentials in Qatar.

With a sizeable number of expats from the sub-continent in Qatar, hosting this event will help in further boosting community integration and cultural appreciation. Aside from this, biryani has emerged to be a widely accepted food item by almost everybody, so it is natural that an event of this nature will help participants in familiarizing with the various varieties available.”

Four and One Group CEO, Fernando De Guama, expressed in a statement to The Peninsula, “Coming on the heels of the successful hosting of the Chocolate, Tea and Coffee Festival, the Biryani Festival is another way we are showcasing the rich cultural diversity of the residents of Qatar. The biryani dish reflects sophistication of the society and culture, which goes hand in hand with Qatar. This festival permits restaurateurs to be involved and help celebrate the wider range of their exotic dishes and flavours that originate from their homeland.”

“The number of Biryani varieties is mind-blowing. Nowadays, one can indulge in the savoured experience anywhere in Asia, including Burma, Iran, Iraq, India Indonesia, Malaysia, Middle East and Sri Lanka. In India alone, each city has its own brand of biryani. “The Biryani festival will be one of our success stories of the year as it involves a mass community participation and government partnerships. With over 45 exhibitors, our aim is to help boost the economy through business and tourism, but in a fun fare way”.

Asian expats are to experience the richness of a heritage delight that is associated with the royal Mughal cuisines. The use of exotic spices in various cooking forms was introduced by Mughals in India as an art that soon became a craze and still continues to be one, making biryani one of the most favoured food delicacies in the region.

Biryani, despite its origin, was able to create fans throughout the world with its strong taste, intense aromas and delicious varieties.

The side-lines of the festival will also give visitors an opportunity to interact with celebrity chefs. Also, the entry-free event will have game shows and kids activity, giving it a holistic family touch.

So be there with your friends and family this weekend to taste the authentic rich flavours of biryanis.

 

The GCC blockade affected the country to large extent especially the essential imports. Qatar though took up it as a challenge to be self-sufficient. It started many projects to promote “produce in Qatar” which have started yielding impressive results.

In food self-sufficiency, Qatar has made major developments in poultry and dairy products. As per recent statement issued by Saleh al Marri of the Ministry of Municipality and Environment (MME), Qatar has achieved 98 percent self-sufficiency in poultry with a total production of 21,500 tonnes of chicken.

As per Marri’ further statement there has also been a considerable development in achieving self-sufficiency of dairy products. He stated that the country has already achieved 82% self-sufficiency and the coming six month are expected to lead to 100% self-sufficiency in dairy products.

As per statement given to ‘The Peninsula’ Saleh Jarallah Al Marri said “we are trying to cover 100 percent need of frozen chicken in local market this year and to increase self-sufficiency of the country in dairy products from existing 82 percent to 100 percent during next six months.”

He explained that the ministry is planning on covering big portion of the need of red meat and eggs during next two years and is simultaneously working on four new dairy farms that will add to the existing capability to produce of the three functional farms making the total of seven dairy farms in the country.

He also explained that there are 11 functional poultry farms in the country and license has been granted to 12 new projects. Soon, a total of 23 poultry farms will be operational in the country which will enable to reach self-sufficiency targets.

Al Marri clarified that “All existing farms are working to complying Qatari specifications to compete the imported products. During recent past, we noticed growing demands for local products by the consumers that reflects the quality of the local products”.

From the time government has taken self-sufficiency drive, there has been considerable increase in food production like livestock and dairy products. The continued progress indicates that soon Qatar will be self-sufficient in most of the essential products.