To mark its 50th birthday in Qatar – and celebrate the Landcruiser love here – Toyota Motor Corp. is inviting hundreds of residents with off-road vehicles to help break a world record next month.
The “1 Nation 1 Record” campaign aims to form the world’s largest off-road convoy by organizing SUVs into a line that travels at least 30km. To break the existing record, the distance between the motorists’ cars must not exceed 100 meters.
The UAE holds the current Guinness World Record in this category, after 153 cars successfully drove 30km during an off-road convoy event last year.
Toyota Qatar said it hopes to break this record by ensuring that a minimum of 300 vehicles participate in its event. World record officials will be present at the scene to observe that no rules are broken and that the convoy passes muster.
Because the event celebrates Toyota’s legacy here, only company SUV models would be allowed to enter the competition.
The details
The convoy will begin at 1:30pm on Friday, Nov. 21 at an off-road track next to the Endurance Village before Sealine Resort.
A “family zone” will be set up on site, with bouncy castles, face painting, food stands, games and competitions for those who want to enjoy a day out.
Over the past few weeks, Toyota has been trying to drum up excitement for the event through cryptic social media messages:
More information is expected to be disclosed on Sunday, Oct. 19, when registration for participants begins, Toyota Qatar officials told Doha News.
For now, those who want to learn more can sign up online to await further information, or follow the event through Toyota Qatar’s Twitter account and the Facebook event page.
To date, Qatar holds dozens of world records, including the world’s largest soccer ball, replica of a newspaper supplement biggest and draped flag.
Do you plan to join the convoy? Thoughts?
“To break the existing record, the distance between the motorists’ cars must not exceed 100 meters.” Must be a misprint, you mean 100mm?
Hey, according to the world record rules the distance can be less than but cannot exceed 100 meters
Internet is not very sarcasm friendly at times.
Ha, fair enough!
This is confusing because this record is broken multiple times a day on the highway.
And more legit as on the highway they’re only 6″ from my rear bumper.
In other news Qatar’s carbon footprint exploded to a new world record on one day. Soon after the 300+ LC drivers, bored at having to drive slowly and in a single line for 30KM, suddenly decided to do some drift driving and all 300 drivers were killed in a massive pile up as well as 200 children in a bouncy castle getting their faces painted. This has disaster written all over it.
can’t Toyota think of something more environmentally friendly to do than this to buff up a tarnished image – poor form Toyota !
Scarletti would love to hear about what you do for the environment??
Well, I’d assume not driving cars around aimlessly would be one.
Restie, you should bike to work, recycle your trash, and stop wasting energy sources surfing the web to write BS.
I think you need to pick another story to pick a fight over.
I just find eco chat annoying coming from people with zero idea. I bet Restie personal carbon footprint in a day is larger then running a SUV. The Toyota Prius was one of the first ever commercial eco cars mass produced! Furthermore Toyota’s spending on innovation for cleaner emission cars is one of the largest in the motor industry.
I agree BIG lack of education in Qatar on this subject and Gov effort, however I don’t agree with killing a FAMILY EVENT with the added opportunity to try and beat a word record.. Does the record improve anyone lives? No, but it serves as a small gesture into national pride the same way National Day does.
So if you guys have such a problem start with a letter to the Emir asking for the end of National Day parade in the name of the environment!
So national pride in Qatar rests on the largest bowl of spaghetti, soccer ball (which strangely was set by weight, not size), thank you letter to a ruler, … and now this? This is where “get a life” saying must originate.
So you assume that we’re not environmentally sound in our lives? Do you know me? Or Restie? You know what they say about assuming don’t you?
I’d say, considering Qatar’s rank on the carbon footprint list, there were more important and sound events to organize.
I don’t need to assume. The fact that you live in Qatar gives you zero options to be environmentally friendly. Living in Qatar and supporting the over all live style means in essence you don’t have a huge problem with killing the local environment. So yes assumptions, you probably make more money in Qatar vs your home, so you put the environment aside to better yours.
So you should probably review the carbon footprint list and move to a top 5 and then have a vilid voice as to comment on Qatar environment rather then being part of it. But wait your right I might be assuming to much, your probably member of many websites, associations, and actively take part over your time off to clean the streets of Doha. Let me know happy to join you!
Au contraire mon ami.
Who says I can’t be environmentally sound living here?
I don’t:
-Wash my car (i mean have my maid(s) wash) twice a day.
-Hose down every inch of my outside living space every day with precious water resources.
-Drive a huge 8 cyl / 6 l LC gas guzzler to prove my manhood.
-Have a picnic at the beach then throw refuse from said picnic to the wind.
-Throw my breakfast/lunch/dinner wrappers out the window of my LC.
-Too many others to list.
Funny thing is with all the “national pride”, lol, it’s the locals who are the worst offenders.
Sorry but I don’t have to set aside my priorities and being a good global citizen because of where I live.
What?
Do you even listen to your own argument before you make it? Just because the per capita carbon footprint in Qatar is bad, it doesn’t mean that we should completely go all out in our expenditure of resources.
Every individual can make a difference. There are numerous programmes, such as those by Kahramma, QF and MoE to help preserve our finite resources. There are cases where there is waste, but this is not an excuse to give up.
Every country in the world is facing this issue, not only Qatar, and every country I visit, whether for pleasure or for work, I conduct myself in the same manner.
There are small habits everyone can make, such as turning the lights off, not using freshwater for general cleaning purposes, turning the air conditioner off, driving a car with less cylinders or intelligent power usage, carpooling when possible, not participating and attending PR events that involve driving V6 and V8 cars for the purposes of a certificate from an awards committee.
Stop blaming Qatar because YOU aren’t making the effort to be environmentally conscious.
Haha, driving 300 cars for 30 kilometres does not instill national pride. Please do not insult the country you reside in with such petty comparisons.
Qatar has hundreds of things that it is proud of in its culture, achievements and progress, a Toyota PR event is not one of them, so please stop trying to make it that.
In the interest of disclosure, I have owned a Toyota before and I was very satisfied with it, but considering the disrespectful corporate shills they hire like you, I might choose a Nissan next time I’m in the market 😉
LoL I don’t work for Toyota I simply did a min of research to check Toyotas initiatives in regards to its carbon footprint and I won’t even be attending the event. However again it seems to be about a day of fun for families
Haha, I do recycle! It’s difficult, but I always seperate paper, metals and plastics from waste. The gov. organisation I work for is also trying to instill a sustainability culture in our staff and I’m really proud of it, we’ve made good headway but there is still a lot more we can do.
Biking to work, I’m not sure about that considering the lack of bike lanes currently and the driving culture, but it’s a possibility 5-6 months out the year.
Can’t argue about internet usage though 😉
Great Now name one recycle factory in Qatar. Because that my line of business and we are currently building them.. Well done in the effort, but your simply wasting your time at the moment. Out of total waste produces in the country approx. 93% goes into land fills with 7% going to relying factories. Out of that 7%, 3 ish into metal, 2 into rubber (mostly for industrial truck tire) and 1 into plastics. In about 10 years from now Qatar will bring that figure up to the low 60s and will have a respectable number and your efforts will be justified.
If you are interested in some good clean ups, QP has a really good program for the cleaning of beaches! Really worth while in terms of impact.
How about education for the locals to NOT trash the beaches, or anywhere.
Or Americans to stop driving drunk in foreign countries thinking Uncle Sam can bail them out all the time.
What the he!! does your comment have to do with the conversation? Sometimes you should think before commenting. And I see plenty of drunk Qataris leaving the clubs at night so lets not get to righteous there brother.
https://www.youtube.com/watch?v=a0TK_vk-XDM
YOU want to talk about stupid? I could post about 5 million of these links.
http://edition.cnn.com/2014/10/20/world/asia/pakistan-asia-bibi/index.html?hpt=hp_c1
Oh crap you might have me executed for blasphemy.
http://www.youtube.com/watch?v=SRkFDcX_72c
Al Suwaidi Recycling and Qatar-Canadian Trading. We work with them both and I don’t believe you are in this line of business at all.
Notice how “FIFI” suddenly changed to “Guest” posts?
The PR company he works for probably pulled the plug on his community outreach privileges.
I’d love to bike to work if it wasn’t bloodsport for the locals in the LCs
how about what I dont do – I dont go trashing the environment in a 4×4, I dont drive a car with an excess of cylinders or engine capacity, I dont use fuel any differently to how defensively you would conserve it in Europe, just because it is artificially priced. and I dont consider buying a car from an organisation which promotes waste of a finite resource, or is environmentally reckless
Is this in conjuction with the Pakistani community in Qatar’s Nissan Tiida convoy, the Lebanese Community’s BMW convoy and the British community’s Land Rover convoy?
I seem to be part of the construction community “huge, large trucks on city streets” convoy every day. Why it takes me 3 days to get to work.
Don’t the people who sign up for this kind of asinine ‘activity’ realise that all they’re doing is giving Toyota free advertising and publicity? They think they’re part of something special, but they’re not, they’re just a load a compliant sheep, mindlessly doing what the car in front is doing, and going home braying to family and friends about their ‘unique’ experience. Pathetic, but predictable.