To mark its 50th birthday in Qatar – and celebrate the Landcruiser love here – Toyota Motor Corp. is inviting hundreds of residents with off-road vehicles to help break a world record next month.

The “1 Nation 1 Record” campaign aims to form the world’s largest off-road convoy by organizing SUVs into a line that travels at least 30km. To break the existing record, the distance between the motorists’ cars must not exceed 100 meters.

The UAE holds the current Guinness World Record in this category, after 153 cars successfully drove 30km during an off-road convoy event last year.

Toyota Qatar said it hopes to break this record by ensuring that a minimum of 300 vehicles participate in its event. World record officials will be present at the scene to observe that no rules are broken and that the convoy passes muster.

Because the event celebrates Toyota’s legacy here, only company SUV models would be allowed to enter the competition.

The details

The convoy will begin at 1:30pm on Friday, Nov. 21 at an off-road track next to the Endurance Village before Sealine Resort.

A “family zone” will be set up on site, with bouncy castles, face painting, food stands, games and competitions for those who want to enjoy a day out.

Over the past few weeks, Toyota has been trying to drum up excitement for the event through cryptic social media messages:

More information is expected to be disclosed on Sunday, Oct. 19, when registration for participants begins, Toyota Qatar officials told Doha News.

For now, those who want to learn more can sign up online to await further information, or follow the event through Toyota Qatar’s Twitter account and the Facebook event page.

To date, Qatar holds dozens of world records, including the world’s largest soccer ball, replica of a newspaper supplement biggest and draped flag.

Do you plan to join the convoy? Thoughts?