Advancing on plans to open three WH Smith bookstores in Qatar, Al Meera Holdings has launched its flagship store at Ezdan Mall today.

Unlike many other bookshops in Qatar, the store appears to put the focus mostly on books, though there also toys and stationary on offer.

The shop has a reasonable English fiction selection, a small set of titles for children, and the largest Moleskine display in Doha, according to our photographer. There are also non-fiction and Arabic books, as well as a magazine selection and snacks.

The store is currently in a soft opening phase, and aims to launch officially in November.

Al Meera, which bought the rights to operate the British book chain last year, has already opened a small shop in its Al Meera store in Nuaija in Al Hilal and plans to open a store next to Géant at Hyatt Plaza by year-end.

Has anyone checked out the bookstore yet? Thoughts?

Credit: Photos by Gazanfarulla Khan