Qatar’s national carrier will begin daily flights to the British city of Birmingham starting March 30, 2016, making it airline’s fourth direct route from Doha to the UK.

The three other UK destinations currently served by Qatar Airways are London Heathrow, Manchester and Edinburgh.

A daily flight plus an extra service on Saturdays will operate on the route, which will be served by the carrier’s Boeing 787 Dreamliner fleet.

In a statement, CEO Akbar Al Baker said that the new route “strengthens Qatar Airways’ commitment to the regions across the UK.”

The announcement is the latest in a string of high-profile launches for the airline, which recently said it would begin new services to the Australian cities of Adelaide and Sydney.

A center for commerce

Built upon industry in the 18th and 19th century, Birmingham – which has a population of 1.2 million people – is now one of the UK’s largest cities, and is recognized as an important center for commerce.

Its city center, which is criss-crossed by canals, is home to several universities, two of Britain’s oldest football teams (Aston Villa and Birmingham City) and the world-renowned City of Birmingham Symphony Orchestra (CBSO.)

Do you plan to travel on the new route? Thoughts?