"The mall will open its doors for trading on Sept. 29. This will be the entire mall – we took the decision to go for the whole thing," says Kareem Shamma, the CEO of BASREC - the mall’s owner and developer.
When it opens next fall, DFC is also expected to be home to a space-themed role play zone, an e-sports gaming arena, F1 and flight simulators and a snow park. Many of those options were originally supposed to be at the Mall of Qatar.
Harvey Nichols is the first high-end, international department store to be confirmed as a tenant by Doha Festival City and symbolizes the start of a battle to attract the biggest names in retail by the numerous malls planned to open in Qatar in the coming years.