All photos courtesy of Toyota Qatar on Facebook
To celebrate Toyota’s 50th birthday in Qatar, the company bagged a Guinness World Record yesterday afternoon with the longest convoy of off-road vehicles.
More than 400 Toyota SUVs from Qatar showed up to participate in yesterday’s event.
The previous record belonged to the UAE, with 153 cars. Although Toyota Qatar has yet to officially announce the number of cars that successfully completed the convoy by adhering to Guinness’ guidelines, I Love Qatar announced on Twitter that the number was 154 cars.
The final number of cars that set a new record (beating UAE) is 154 cars. Congrats @toyotaqatar for #1Nation1Record. @iLoveQatar #Qatar
— ILoveQatar – Live (@ILQLive) November 21, 2014
Toyota Qatar later retweeted the announcement.
That means Qatar eked out its victory by just one car. Toyota Qatar was not available for immediate comment.
While drumming up excitement with its “1 Nation 1 Record” campaign, Toyota Qatar said it hoped last year’s record by ensuring that a minimum of 300 vehicles participated, to allow for a wide margin of error.
The rules

In order to compete for the world’s largest off-road convoy, SUVs must drive in a line for at least 30km, ensuring that the distance between each motorists’ cars does not exceed 100 meters.
Additionally, all drivers must have registered their car on the campaign’s website, have valid driving licenses and cross both start and finishing gates in order to be counted.
Because the event marked Toyota’s successful presence in Qatar, only that manufacturer’s SUVs were eligible to partake in the competition.
The event kicked off yesterday afternoon at 1:30pm at an off-road track next to the Endurance Village before Sealine Resort, where motorists gathered to participate.
In order to partake in the competition, all motorists had to undergo a quick service check on their cars and listen to a safety brief before waiting for a minimum of 300 cars to line up on location.
Records

This is not the first time Toyota has celebrated its presence in a country by setting a world record.
In June, Toyota in Russia broke the record for the largest car logo. As many as 1,416 cars were strategically parked to form the Toyota logo, breaking the previous record of 1,215 cars.
To date, Qatar holds dozens of world record titles, including the world’s largest soccer ball and the biggest replica of a newspaper supplement.
Did you participate yesterday? Thoughts?
So this is why the streets were so civil yesterday. All the idiot LC drivers I spend my time dodging on the Qatar streets are probably the same ones pretentious enough to want to be a part of something like this. I wonder if the guy who killed that Filipino family lead the convoy……?
To add to this report. The reason why more than half the cars ended up being disqualified? The idiot in the 155th car stopped to take some photos increasing the distance by over 100m thus disqualifying all drivers behind. Nice one!!! Perhaps he was a saboteur sent from the UAE. What a joke!
Qatar has now reestablished its lead in the charts for having the most utterly pointless world records. How about a world record that actually requires some skill / determination./ hard work? Oh wait that is all outsourced.
Were you expecting an Olympic records instead? Sadly motor sports are not included as part of olympics…
Toyota, how about some decent service in you car repair shops?
yes cause what toyota needs is more advertising in Doha… maybe additional service centers you jerks
Where did my comment go? Did a super sensitive someone get offended? There is at least one other that got flagged as well. Too much truth for comfort or what’s the problem?
Great PR and environmental shot in the foot Toyota !
and catalysts for a better enviroment
In that spirit why does Mercedes / BMW / Ferrari and others organize Moto GP, bike racing and other motor sports? Did you say that the best way of organizing competitive sports is only track and field events that are played out in the open with no mics, electronic gadgets, etc. etc.?
Awesome!! Congratulations!!! Surely a fun day out for all, at least.
But why only 154 were credited and not the 400 participants – next week, probably Dubai will have a 155 number convoy. Khallas, to do it all over again.
Lost respect for Guiness book – largest football what next – largest Shisha? Or LC’s on 2 wheels… Hmmmm
Dear Coward with a Mouse,
You have now flagged/deleted four of my comments and one of someone else’s on this article, none of which violated the comments policy. If you have a problem with what is said, let’s discuss it on the comments board like two grown individuals. If you had a problem with the comments on this board, please don’t go to any article about FIFA or any Qatar justice story because I’m sure you’ll hate it there. If you’re not a mature enough person to read a comment that you don’t agree with and either ignore or reply like an adult, please give the laptop back to your mom.
Dear Shabina,
Please get control of DN’s message board. This is ridiculous. Thanks.
At least that was 400 Land Cruisers off the streets……………….
Another incredible per-capita world record for Qatar to go with it’s others
Wow 400 Landcruisers flashing, tailgating, weaving at high speed and pointlessly trying to overtake each other…must have been mayhem!