"We have to get the market warmed up to the idea," says Egyptian business owner Nada Mohamed. "Not everyone in the country accepts healthy recycling. They will tell you, ‘Okay this is cool, but I won’t buy it. I need a brand new thing.'"
The "Go Green" initiative is being launched by a local group that plans to take their message to popular venues such as Villaggio and City Center malls, Katara Cultural Village and locations around the Pearl-Qatar.
Two-thirds of those who responded to the Qatar Green Building Council survey said they did not have convenient recycling facilities, while others admitted they failed to adopt energy-saving practices like turning off the TV when not in use.