FC Barcelona has unveiled its new uniforms for the 2013/14 season, which for the first time will sport the Qatar Airways logo.
Barca’s tie-up with the national carrier is its first deal with a corporate sponsor, and part of a $230 million five-year deal with Qatar Sports Investments. The team previously wore the Qatar Foundation logo on its jerseys.
Under the new agreement, FC Barcelona will get some $45 million a season in exchange for wearing the airline-branded jerseys until June 2016, an agreement that CEO Akbar Al Baker said will elevate the Qatar-based company’s brand.
Unicef will continue to be displayed on the back of the shirts. And though it will no longer appear on the jerseys, QF will remain the official “human development” partner.
In more firsts, Barca has also reached a six-year deal with American sportswear firm Nike, for which they will get $18 million annually.
And finally, for the first time, FC Barcelona will play in an away uniform featuring the red and yellow of the Catalan flag – the Senyera – as the club’s traditional stripes.
Thoughts on the new jersey?
Credit: Photo courtesy of Qatar Airways on Facebook