In remarks to journalists in Rio de Janeiro, Mr Valcke sounded frustrated with Brazilian officials: “Alcoholic drinks are part of the Fifa World Cup, so we’re going to have them. Excuse me if I sound a bit arrogant but that’s something we won’t negotiate,” he said.
“The fact that we have the right to sell beer has to be a part of the law.”
Qatar has also promised to serve alcohol at the World Cup in 2022, but only in “dedicated fan zones.”
Given how it’s handling Brazil, is it possible that FIFA will push for wider availability than that?