The reorganization comes as the group posted declining profits in six out of the previous eight quarters. Meanwhile, the boss of Qatar's other telecoms firm Vodafone has spoken out about its recent poor performance.
Under the existing legislation, the Communications Regulatory Authority cannot penalize companies that it finds in violation of the law, which means telecom providers could ignore its decisions and directives.
The Communications Regulatory Authority (CRA) has said that Vodafone's "3 months free" promotion for postpaid packages was misleading for customers, a decision that Vodafone has said it will appeal.
A new advertising code prohibits negative ad campaigns and requires telecom providers to clearly and honestly explain pricing plans, among other new regulations.
Ooredoo's announcement follows similarly high-profile publicity from rival Vodafone, which announced the introduction of four new “RED” packages for postpaid customers recently.
There has been a mixed response on social media last night and this morning to Qtel’s re-branding, which was announced at the Mobile World Congress in Barcelona last night. The image revamp…