Qatar’s Burgeri launches London branch
The first international outpost of popular Qatari eatery Burgeri has opened in central London this month.
The restaurant timed its launch to coincide with the first day of Eid Al Adha on Sept. 12.
It’s located in Soho, opposite upmarket department store Liberty and just a minute’s walk from Oxford Circus underground station.
The branch is the second restaurant that Qatar-based Aspire Katara Hospitality has opened in the UK capital.
The first was the popular Chapati & Karak, which launched its London branch on Brompton Road in Knightsbridge in early 2014.
Although more expensive than the original Katara eatery, the London outpost opposite Harrods is particularly popular with Gulf tourists.
Burgeri’s London branch features all the favorites sold at its original Aspire Park location and on its roaming food truck.
It also operates on a similar basis – order at the counter and wait for your food.
The meals cost more than in Doha, but appears to be competitively priced for central London. For example, a single B.Classic burger is £5.50 (around QR26, compared to QR19 in Qatar).
So far, the London branch appears to be attracting lots of visitors, including people who recognize it from Qatar.
Drawing on its success, Burgeri is already advertising for potential franchise holders to launch the eatery in other countries.
Have you been? Thoughts?