The “Pinktober” event aims to raise awareness about breast cancer through education on early detection, prevention, and comprehensive post-recovery care while fostering community support and holistic wellbeing.
Zulal Wellness Resort by Chiva-Som is set to host a special event, “Pinktober”, on Tuesday, 14 October, in collaboration with the Qatar Cancer Society, reflecting its ongoing commitment to community health and wellbeing.
The initiative, timed to coincide with Breast Cancer Awareness Month, aims to bring together health advocates, wellness enthusiasts, media representatives, and key figures from the community to promote awareness about early detection, prevention strategies, and comprehensive post-recovery care for cancer patients.
By creating a platform for education, engagement, and support, Zulal Wellness Resort is striving to foster a culture of proactive health and holistic care.
Ammar Samad, General Manager of Zulal Wellness Resort by Chiva-Som, said, “At Zulal, we believe in the power of wellness to transform lives. Through initiatives such as Pinktober, we not only highlight the importance of early detection and recovery but also reaffirm our commitment to supporting the community with compassion, education, and holistic care.”

The “Pinktober” programme has been carefully curated to combine educational and interactive experiences. Attendees will have the opportunity to participate in expert-led discussions on health, nutrition, and wellness, hear inspiring testimonials from cancer survivors, and engage in therapeutic breathing sessions designed to reduce stress and enhance mental wellbeing.
Additionally, herbal remedies and nutrition guidance rooted in the resort’s Traditional Arabic & Islamic Medicine (TAIM) philosophy will be shared, reinforcing the importance of lifestyle choices in maintaining long-term health. The event will also feature a healthy lunch inspired by TAIM, offering participants a practical experience of integrating wellness into everyday living.
In a symbolic gesture throughout October, Casuarina Café at the resort will serve coffee in pink cups, with 10% of the proceeds donated to support breast cancer research and awareness initiatives led by the Qatar Cancer Society. This initiative will contributes to crucial research efforts and also allows visitors to participate in meaningful community support in a simple yet impactful way.
Zulal Wellness Resort management encourages everyone in Qatar to attend “Pinktober” and engage with its comprehensive programme, which embodies solidarity, hope, and education.
By highlighting the critical importance of early cancer detection, post-recovery care, and preventive health measures, the event serves as a reminder that wellness is both a personal journey and a shared societal responsibility.
Through this initiative, Zulal continues to position itself as a leading voice in community health promotion, offering not only luxury wellness experiences but also meaningful contributions to the health and wellbeing of society.
