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For illustrative purposes only


For illustrative purposes only

In its latest attempt to outlaw fake sales, Qatar’s Ministry of Economy and Commerce (MEC) has ruled that all shops must use a new quality mark when advertising their promotions.

The yellow “shop with confidence” logo should be “clearly and prominently” displayed on all stores’ posters and adverts to prove that the ministry has approved the promotions.

This is to boost transparency and “build customers’ trust” during sales, the MEC said in a statement this week about the initiative.

Photo for illustrative purposes only.

Ezdan Mall

Photo for illustrative purposes only.

Shops that want to hold sales are already required to obtain a license that proves the goods they are discounting translate into genuine price savings for customers.

The MEC has previously penalized stores that don’t follow the rules stipulated in Qatar’s Consumer Protection Law (No. 8 of 2008).

This included fining and temporary closing stores, as well as withdrawing their permit to run promotions.

How it works

All stores must use the ministry’s new logo in promotional material that announces their sale.

This includes newspaper adverts and billboard posters, as well as on signs inside and outside their premises, the ministry’s announcement states.

The ministry’s website has template adverts that include its new mark and which can be downloaded by stores.

Sample newspaper advert using "shop with confidence" mark


Sample newspaper advert using “shop with confidence” mark

The bottom right corner of the sign is in yellow and includes the MEC logo and its hotline number for customer complaints.

“The presence of such trademark on an advertisement shows that the shop holds a reductions’ license from the ministry and fully complies with all standards, laws and regulations,” the MEC said.

Customers are also entitled to ask to see the price of the goods before the promotion. Additionally, the percentage of discount applied during the sale should be stated.

The ministry urged shoppers with complaints to contact its consumer protection hotline on 16001or e-mail: [email protected]


The ministry has taken a hard line in recent years on stores that hold sales, following numerous customer complaints about bogus discounts.

Last December, department store BHS was fined nearly QR20,000 for apparently misleading customers during its sales promotion.

In a statement at the time, the ministry said inspectors found that the Landmark mall branch had had been charging more for items than had been advertised.

Photo for illustrative purposes only.


Photo for illustrative purposes only.

And in June last year, three stores also in Landmark mall were fined QR6,000 each and had their licenses to hold discounts revoked after officers found their discounts to be bogus.

One of them was the popular children’s clothes shop Gymboree.


Mall of Qatar rendering

Mall of Qatar

Mall of Qatar rendering

The QR5.4 billion Mall of Qatar will now open on Dec. 10 instead of Oct. 29, officials have announced.

The delay is to ensure that more “key offerings and facilities will be available,” the mall’s general manager said in a statement yesterday.

Rony Mourani added:

“We are just as eager to open our doors and welcome our very first visitors and give them the experience that we have promised.

Our proposition has to ensure that all our visitors get what they are looking for and so much more from their very first interaction with Mall of Qatar.”

Yesterday, officials said the mall has secured its building completion certificate, signaling that construction on the facility was finished.

However, they did not comment on whether the necessary Civil Defense permits had been obtained yet.

New stores

When it opens, MOQ will have over 500 shops, including 100 food and beverage outlets. More than 40 retailers are new to the country, such as Cheesecake Factory, Pottery Barn and Hamley’s toy store.

There’s also a “Signature Carrefour” built to resemble a village market, a 19-screen movie theater, and a $25-million miniature children’s city.

MOQ is located next to the upcoming Al Rayyan World Cup stadium, and a hotel operated by Hilton is in the works.

The mall is already more than a year behind schedule, and has revised its launch date several times. Most recently, it pushed back a summer opening to October.

At the time, Mourani said tenants needed a few more months to complete their retail fit-outs.

Rendering of Doha Festival City

Doha Festival City/Facebook

Rendering of Doha Festival City

Competitor Doha Festival City had also planned to open earlier this year, but has since pushed back its opening to February 2017.

Officials attributed the delays to issues with the “supporting infrastructure” outside of their control.

DFC is located north of Doha on Al Shamal Road. It will eventually include the world’s largest Monoprix, an 18-screen 4D VOX cinema and an Angry Birds theme park.


Acrobat light installation

Mall of Qatar

Acrobat light installation

Lighting installations resembling a tailor’s sewing pins, a giant sparkly shoe and flying acrobats will be among seven illuminated art pieces at the Mall of Qatar, the shopping center announced this week.

The complex is scheduled to open to the public on Oct. 29.