Browsing 'Aspire Katara Hospitality' News

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Burgeri London Supplied

The first international outpost of popular Qatari eatery Burgeri has opened in central London this month.

The restaurant timed its launch to coincide with the first day of Eid Al Adha on Sept. 12.

It’s located in Soho, opposite upmarket department store Liberty and just a minute’s walk from Oxford Circus underground station.

Chapati & Karak UK/Facebook

Chapati & Karak London Chapati & Karak UK/Facebook

The branch is the second restaurant that Qatar-based Aspire Katara Hospitality has opened in the UK capital.

The first was the popular Chapati & Karak, which launched its London branch on Brompton Road in Knightsbridge in early 2014.

Although more expensive than the original Katara eatery, the London outpost opposite Harrods is particularly popular with Gulf tourists.

Burgeri London

Burgeri’s London branch features all the favorites sold at its original Aspire Park location and on its roaming food truck.

It also operates on a similar basis – order at the counter and wait for your food.

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Burgeri London Supplied

The meals cost more than in Doha, but appears to be competitively priced for central London. For example, a single B.Classic burger is £5.50 (around QR26, compared to QR19 in Qatar).

So far, the London branch appears to be attracting lots of visitors, including people who recognize it from Qatar.

Drawing on its success, Burgeri is already advertising for potential franchise holders to launch the eatery in other countries.

Have you been? Thoughts?

Sakhr Al-Makhadhi/Facebook

Burgeri’s soon-to-open London branch Sakhr Al-Makhadhi/Facebook

One of Qatar’s favorite eateries is about to open an international outpost in the heart of central London.

Gourmet burger company Burgeri, which has its main branch in Aspire Park and a roving yellow food truck, is eyeing a summer launch for its first restaurant outside of the country.

The new London branch will be at 22 Great Marlborough St., just yards from Oxford Circus and opposite upmarket department store Liberty.

The location is on the edge of the UK capital’s buzzing Soho district, well-known for its restaurants, bars and colorful nightlife.

Preparations are underway to open the Burgeri branch “after July,” a spokesman for Aspire Katara Hospitality told Doha News.

‘Trendy dining’

The outlet will be “a flagship in London, serving quality meat in a very trendy dining atmosphere,” the spokesman said, adding that the burgers sold will be halal and slaughtered in accordance with Islamic principles.

Burgeri’s website has been teasing the opening of a London outpost for some time, although so far hasn’t published any details online of the new branch.

However, a preview of the new eatery features on the website of UK restaurant and venues guide Square Meal.

It will join another Qatar favorite, Chapati & Karak, which launched its first London branch on Brompton Road in Knightsbridge in early 2014.

Its location, directly opposite Qatar-owned Harrods department store, has made it particularly popular with Gulf tourists who head to London during the long summer vacation.

Both brands are owned by Aspire Katara Hospitality, which also runs Katara-based L’wzaar seafood restaurant and Sukar Pasha Ottoman Lounge.

Burgeri/Facebook

Burgeri Aspire Park branch and food truck Burgeri/Facebook

After the successful launch of Burgeri in Aspire Park in 2013, the Burgeri food truck started touring Qatar last September, selling burgers, hot dogs, milkshakes and cheesecake.

The distinctive vintage yellow truck travels to different locations in the country, usually on the weekends, and advertises its next venue through social media.

Who’s going to try out the new Burgeri this summer? Thoughts?