Photos: Qtel Qatar becomes Ooredo Qatar, throws a party
Qtel Ooredoo Qatar changed over its Twitter account, relaunched its website, and threw an invite-only party at the Katara amphitheater for employees, journalists and some social media users.
In a montage video and presentation, it highlighted that from only 300,000 customers in 2003, the rebranded Ooredoo Group now has 93 million customers across 17 countries.
Seeking to explain the new logo and look, Ooreedoo said the round lettering and circles “represent our communities” while the red represents “warmth, energy and youth.”
It’s clear from the overall branding and presentation that the company is trying to target a younger and hipper audience.
Is it working?
Credit: Photos by Omar Chatriwala