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Photos: Qtel Qatar becomes Ooredo Qatar, throws a party

As its home market, the international telecom company formerly known as the Qtel Group has rolled out its new brand name in Qatar.

This evening, Qtel Ooredoo Qatar changed over its Twitter account, relaunched its website, and threw an invite-only party at the Katara amphitheater for employees, journalists and some social media users.

In a montage video and presentation, it highlighted that from only 300,000 customers in 2003, the rebranded Ooredoo Group now has 93 million customers across 17 countries. 

Seeking to explain the new logo and look, Ooreedoo said the round lettering and circles “represent our communities” while the red represents “warmth, energy and youth.”

It’s clear from the overall branding and presentation that the company is trying to target a younger and hipper audience.

Is it working?

Credit: Photos by Omar Chatriwala

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There has been a mixed response on social media last night and this morning to Qtel’s re-branding, which was announced at the Mobile World Congress in Barcelona last night

The image revamp includes a brand new name – so it’s farewell “Qtel,” and hello “Ooredoo.”

Ooredoo’s Chairman, Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani, explains the reasoning behind the switch:

“With Ooredoo we have chosen an Arabic word that means “I want”, to reflect the aspirations of our customers and our core belief that we can enrich people’s lives and stimulate human growth in the communities where we operate.”

The company says that the new name will allow it to apply a single brand to its subsidiaries around the world – Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria.

We checked out the company’s website this morning, and it’s still sporting the old Qtel logo – although a pop-up window told us that “change is coming.”

Doha News reader Yasser Masood put together a timeline of tweets from the launch using Storify, including lots of reaction to the new name.

(Click through or scroll down to see it)


Thoughts?

Credit: Photo courtesy of Ooredoo

Following news that Qtel was gearing up for a major branding overhaul, Qatar’s leading telecom company has changed its name to Ooredoo, officials announced during a press conference in Spain tonight.

The purpose of the new name, which means “I want” in Arabic, is to illustrate the company’s new customer-centric focus, officials said while speaking at the Mobile World Congress in Barcelona.

According to a statement, each of Ooredoo’s companies will adopt the new brand by 2014. That includes Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia and Nedjma in Algeria.

Ooredoo, which lit up Qtel tower in red hours before the new color scheme was announced, also said that it is adding two athletes, Qatari Olympic bronze medal winner Nasser Al-Attiyah and FC Barcelona forward Lionel Messi, as brand ambassadors.

Reactions are already pouring out on social media, with many tweeples congratulating the company on the name change. Others were less excited.

What do you think of the new name and logo change?

Credit: Photo of Qtel tower by Kareem SharawiLower-middle photo of Ooredoo presentation by Rashid Alkuwari; all other photos via Ooredoo